Yuriy Egorov
Head of Product / CPO · AI-native · International
I take products that don't exist yet from zero to live across Europe, MENA and Southeast Asia. My edge is AI-native: a new operating model rolled out across an entire company. Inspiring and driving teams is what I’m wired for. I lead with conviction, and people pick that up.
Momentum H1-2026 sales already ahead of all of 2025. International terminal sales scaled sharply year over year, and the European payment-processing partnerships (Rapyd, PAYA, SynthiaX, Shift4) are signed.
Most recently: a universal cloud cashless solution for unattended retail, built from zero. Full-stack, from hardware and firmware to unit economics. I owned the customer jobs, the architecture, the UX and the delivery, and customers tell us it’s easier to use than the tools they had before. I negotiated European payment-processing partnerships (Rapyd among them) from first contact to signed contracts, and took the global business to its first profitable full operating year.
That AI-native operating model runs through all of it. Over the last year I led the AI transformation in-house: a dedicated internal tooling team, and processes rebuilt around AI agents. Then I ran the same playbook for outside companies. One client's own quarterly review reported 4× AI-tool adoption at ~90% active use and 40–60% time savings.
Across 17 years in industrials, chemicals, banking, process automation and payments, I’ve learned where I’m strongest as a product leader: the ambiguous, high-stakes, 0-to-1 bets. One strength here is DISC-verified rather than self-reported: I stay fully effective running several tracks at once, under uncertainty and stress. I’m engineer-literate enough to write a spec a team can build without a meeting, and conventions plus AI agents hold the whole company, myself included, to that bar. I care about the P&L as much as the design.
Away from the desk
Team manager and driver at RedSTeam, including a top-3 finish in the 24-hour CLASSIC24. Leading a crew and holding your line under pressure for a full day is the same discipline I bring to hard products.
Aurency · 2024–present
Owned the product end-to-end, from the payment terminal and its firmware to the cloud platform and go-to-market across three regions.
→ Live and growing in three regions. It is the product the company sells today, and customers say it's easier to use than the tools they had before.
Aurency · 2024–present
Negotiated European payment-processing partnerships from first contact to signed contracts, opening card acquiring across the EU, and led BD across Europe, MENA and Southeast Asia.
→ Terminals became sellable across the EU, and the global business turned its first full-year profit.
Telemetron · 2023–2024
Launched self-service onboarding, rebuilt the core product into a fast mobile-first PWA, and took a coffee-machine integration (Dr.coffee) stuck for ~1.5 years to a shipped commercial product.
→ New customers went from ~10–15 to 120–150 a month, signing up on their own. Over half the users moved to mobile. The Dr.coffee product went into production stronger than any alternative, including the manufacturer's own OEM.
Not pilots and demos. An operating model that runs in production — and the things it handed me that nobody planned for.
Latest · 2026
Repositories, ticket specs, two years of support archives and the old manuals went into one model of the product. Then a Playwright agent walked every screen and every control, took the frames, and wrote down not only what each one does, but why it exists at all — the part that sits in no mockup and no spec.
Also · 2026
macOS 27 breaks Mission Control Plus. Mac can show every window at once. That’s Mission Control, and you still cannot close anything from there. I put a close button on each one. Accessibility only; screen recording is never requested.
Certified, and applied in the work. Tap a badge to open the certificate.
Scrum.org · 2019
Product ownership on a rigorous Scrum foundation: maximizing value and ROI across a product's life. In practice I reshape teams into autonomous, high-ownership Scrum orgs that plan and decompose their own work. Release stability goes up without micromanagement, and people stay motivated.
Advanced JTBD · Next Move Theory · 2025
Trained by Vanya Zamesin, author of the Advanced JTBD method. It's my main discovery tool: segmentation by jobs, job maps and AJTBD interviews on real products.
Netology · 2020
Formal grounding in user research and UX analytics, the discipline that keeps product decisions tied to real user behavior.
I'm most drawn to the ambiguous, high-stakes bets: new markets, new products, partnerships that are stuck. If you're building something hard and international, let's talk.